Intoduction
What is the ilovecandles;
The ilovecandles.gr is the new e-shop of the highly creative Anna, who has turned her love for handmade creations into a small but constantly growing business. In her personal workshop, she spends many hours, making unique candles from 100% soy, with special attention to both design and fragrances.
Although her studies and previous professional career were in a completely different space, through this creative process Anna found her balance. Her greatest joy is that customers who purchase her candles are completely impressed — both by the aesthetics and quality of the creations, and by the sweet, distinctive scents that fill the space.
What was missing was a well-established online store for these creations to arrive and decorate your spaces.
What was the Challenge
Our team, in a detailed two-hour appointment, explained the reasons why the previous attempt to build an e-shop did not have the expected results.
We then set the goals for the new e-shop and listed the features it needed to have so that customers would love it and start purchasing the products with ease.
Additionally, we clearly defined the roles of the two teams — both the client side and iMBnet — so that we were all fully aligned on the project goals.
One of the most challenging parts was boosting Anna’s self-confidence, as the previous bad result had created insecurity. It was important for her to feel confident again about her brand and the new endeavor.
How did we come up with the name?
We converted it from BRN Candles to ilovecandles.
Konstantinos Sklavounis suggested some names to Anna, among which ilovecandles stood out. As he often emphasizes, the name of a business is the most important element for doing business: it must be memorable for customers, easily recognizable, and directly associated with the product.
After we settled on the name, we proceeded to create the new corporate identity.
Logo Suggestions
The next step was to design the logo and the appropriate color shades that would suit the new brand and, at the same time, appeal to Anna.
Vaso, graphic designer at iMBnet, “painted” once again!
He was fully dedicated, listened carefully to the client’s needs, and designed a modern, clean, and representative logo that will remain timeless over the years.
The highlight of the products
To attract buyers, it was necessary to present the products in the most attractive and professional way.
The iMBnet team, together with videographer Dimitris Zisopoulos, undertook the photography of the products both in boxes and in thematic areas, so that they would be ideally displayed according to the specifications required by e-commerce.
The visual material was edited in Photoshop to achieve a realistic and perfect aesthetic for the e-shop.
When you have beautiful content, everything else is a process!
Writing Titles & Descriptions
As we mentioned, we made radical changes compared to the old e-shop. We created new product titles and descriptions that present in the best possible way:
- the dimensions
- the perfumes
- the materials
- the available options
The writing was done with both user experience and SEO (Google) requirements in mind.
We restructured the e-shop categories and provided for future seasonal additions.
At the same time, we created articles that answer the most basic questions that users ask when searching for soy candles – so that the e-shop provides comprehensive information.
Building an e-shop in WooCommerce
The new e-shop was built with WordPress – WooCommerce, as the most suitable platform for the client’s product volume and for future scalability.
The custom graphic design and the functions that were incorporated – such as the option to send via Box Now lockers – were basic, but also extremely important for the user experience.
The e-shop was designed to look great on mobile, as the majority of the audience buys via mobile. The mobile experience was a priority.
Actions we took:
- WordPress & WooCommerce Installation
- Graphic design
- Category structure
- Responsive design
- Product import
- Writing titles, descriptions, prices & attributes
- Creating variable products
- Search Engine Optimization
- Contact & connect with Box Now
- Set up payment methods
- In collaboration with a lawyer: terms of use, privacy policy, returns, payments & shipping
- Integration with Meta & Google for sales
Implementation duration
Within just 1 month everything was ready – we made it to the important days of Christmas!
Yes, you read that right. We worked quickly, methodically, and several times outside of normal business hours to be ready on time.
Thank You Message
We warmly thank Anna for her excellent cooperation and trust.
If you made it this far… click on the link below and discover a beautiful, handmade scented soy candle from ilovecandles.gr!
