facebook

Social Media Packages -20% until 31/08. See here

logo
logo

Contact us

Awesome Image Awesome Image
pos-na-diafimiso-tin-epixeirisi-mou-sto-google

How to advertise my business on Google

INDEX
A. What is Google Ads;
B. Google Ads Campaign Types
B.1. Search Ads
B.2. Display Ads
B.3. Shopping Ads
B.4. Video Ads (YouTube Ads)
B.5. Performance Max (PMax)
B.6. App Campaigns
B.7. Local Campaigns
B.8. Demand Gen (πρώην Discovery Ads)
C. Which campaign is right for your business?
C.1. If you want direct customers & leads
C.2. If you have an e-shop
C.3. If you want to increase the awareness of the business
D. How to start advertising on Google (step by step)
D.1. Create a Google Ads account
D.2. Selecting a campaign type
D.3. Keyword research (Keywords)
D.4. Creating ads
D.5. Budget and bidding definition
D.6. Monitoring and optimization
E. Advertising vs Promotion: Google Ads or SEO?
E.1. Google Ads
E.2. SEO (Search Engine Optimization)
E.3. Basic differences in simple words
E.4. What to choose in the end?
E.5. The ideal strategy

Intoduction

If you have a business and want more customers immediately, advertising on Google is one of the most effective tools you can utilize.
Every day, thousands of users are searching for products and services — and you can appear in front of them exactly when they need you.
Google’s primary advertising platform is Google Ads (formerly known as Google AdWords).

A. What is Google Ads;

Google Ads is Google’s advertising platform and is based on the pay-per-click (PPC) model. Simply put, the advertiser sets a budget and pays each time a user clicks on their ad, with the aim of increasing sales and acquiring new customers. The platform began operating in October 2000 under the name Google AdWords and today it is one of the most powerful digital marketing tools, used by millions of businesses worldwide.
google ad words logo old
Over the years, Google Ads capabilities have evolved significantly, incorporating artificial intelligence technologies for better targeting and optimization of ads. Compared to the early years, where creating campaigns was quite simple, today properly managing an account requires strategy, experience, and continuous optimization. For this reason, many businesses choose to collaborate with specialized professionals or agencies, in order to fully utilize the platform’s capabilities.
google ads campaign

B. Google Ads Campaign Types

Google advertising can be done in several ways, as the platform has many types of campaigns. More specifically, we have the following:
  • Search
  • Display
  • Shopping
  • Video
  • Performance Max
are the basic types of campaigns.
So let’s analyze them below.
B.1. Search Ads
It is the most popular and effective way to advertise on Google. Ads appear in search results when users type in specific keywords. Ideal for:
  • direct customer attraction
  • services and local businesses
B.2. Display Ads
They appear in the form of banners on websites that belong to the Google partner network. Ideal for:
  • Bbrand awareness
  • remarketing
B.3. Shopping Ads
They mainly concern e-shops and display products with an image, price and description directly in the search results. Appearing:
  • on Google
  • on partner websites
  • and on platforms like YouTube

This specific campaign is created with the participation of Google Merchant Center.

B.4. Video Ads (YouTube Ads)
These are video ads that appear on YouTube, before or during videos. Ideal for:
  • branding
  • storytelling
  • increase engagement
B.5. Performance Max (PMax)
It is an “all-in-one” campaign type that uses artificial intelligence to display ads across all Google channels:
  • Search
  • Display
  • YouTube
  • Gmail
  • Discover

Ideal for:

  • e-shops
  • businesses that want automation
B.6. App Campaigns
Although more niche, it’s worth mentioning:
  • They concern the promotion of mobile applications.
  • They focus on installs or in-app actions
B.7. Local Campaigns
Now in the Performance Max Campaign It no longer exists separately like it used to, but:
  • for physical stores
  • for store visits
B.8. Demand Gen (ex Discovery Ads)
These are campaigns that aim to create interest (demand) for your product or service, before the user even actively searches for it. They appear in:
  • YouTube (feed & shorts)
  • Gmail
  • Google Discover
Είναι πιο:
  • visual
  • “social media style”
  • less search-based
campaign katallili
C. Which campaign is right for your business?
Choosing the right Google Ads campaign depends on the type of business you have and your goals. Each campaign type serves a different purpose, so it’s important to choose the one that best suits your needs.
C.1. If you want direct customers & leads

Search campaigns are the most suitable option.
Ads appear at the moment when the user is actively searching for your product or service, which means high purchase intent.
Ideal for:

  • service professionals
  • local business
  • B2B
C.2. If you have an e-shop

Shopping campaigns or Performance Max are the most effective options.
They display your products with image and price, attracting users who are ready to buy.
Ideal for:

  • e-shops
  • products with competitive prices
C.3. If you want to increase your business awareness (branding)
Display, Video and Demand Gen campaigns are more suitable.
In these cases, the goal is not to make a direct sale, but to expose the business to a new audience. Ideal for:
  • brand awareness
  • new products
  • remarketing
Conclusion
There is no one “best” campaign for everyone. The right choice depends on:
  • your goal (sales, leads, awareness)
  • your budget
  • your level experience

In practice, many businesses combine different types of campaigns to achieve the best result.

step by step
D. How to start advertising on Google (step by step)
Creating a Google Ads campaign may seem complicated at first, but by following the right steps you can set up an effective ad even without much experience.
D.1. Create a Google Ads account
The first step is to create a Google Ads account using your Google account. Next, you will be asked to select the main goal of your campaign (e.g. sales, leads, traffic).
D.2. Selecting a campaign type

Depending on your goal, you choose the appropriate campaign type:

  • Search for immediate leads
  • Shopping ή Performance Max for e-shop
  • Display or Video for recognition
D.3. Keyword research (Keywords)

Choosing the right keywords is one of the most important steps.
The goal is to appear in searches that your potential customers are making.
You can use tools like Google Keyword Planner to find relevant keywords.

D.4. Creating ads
At this stage you write the ad texts. Some basic tips:
  • use keywords in titles
  • add a clear call to action (e.g. “Close now”, “Learn more”)
  • highlight the advantages of your business
D.5. Budget and bidding definition
You define how much money you want to spend daily. Google Ads allows you to:
  • start with a small budget
  • you have full control over your expenses
D.6. Monitoring and optimization
The success of a campaign does not stop at its creation. It is important to monitor:
  • clicks
  • conversions
  • the cost per result

Based on this data, you can make improvements and increase ad performance.

ads vs seo
E. Advertising vs Promotion: Google Ads or SEO?
Many entrepreneurs wonder whether they should invest in Google advertising (Google Ads) or SEO promotion. Although both aim to increase visibility and customers, they are two completely different strategies.
E.1. Google Ads
Google Ads is about paid visibility of your business in Google results. Ads appear instantly and target users who are actively searching for products or services. Features:
  • Immediate results
  • Pay per click (PPC)
  • Absolute budget control
  • You stop the ad → the viewing also stops
E.2. SEO (Search Engine Optimization)
SEO is about optimizing your website so that it appears organically in Google results, without paying per click. Features:
  • Long term results
  • There is no cost per click.
  • It requires time and strategy.
  • Builds a solid online presence
E.3. Basic differences in simple words
  • Google Ads brings instant visits and customers
  • SEO gradually builds your position on Google
  • Ads is faster
  • SEO is more of an investment in the long run
E.4. What to choose in the end?

The answer depends on your goals.
If you want immediate results and new customers, Google Ads is the fastest solution.
If you want to build a long-term presence without ongoing advertising costs, then SEO is essential.

E.5. The ideal strategy
In practice, the most efficient businesses do not choose just one of the two. They combine:
  • Google Ads for immediate results
  • and SEO for stable, long-term growth

As Konstantinos Sklavounis mentions, many businesses start with Google Ads to obtain immediate data and better understand their market.

Through this process, the following can be identified:

  • the right keywords
  • the behavior of users
  • the strategies that lead to sales
  • points for improvement on the website or e-shop
Then, the SEO strategy can be based on real data and not assumptions, while the business has already started to bring results through advertising.
Post Views: 31
imbheige's avatar
The article was written by
imbheige

If you liked what you read, share it with your friends.

Share

IMBNET NEWS