Performance Max – Google Ads

Let’s introduce ourselves again

IMBNet was founded in 2013 and is a Greek, innovative and recognized digital marketing company dedicated to promoting the brand of businesses through innovative marketing solutions.
He designs customized strategies, has expertise in the most current advertising channels and monitors the progress of businesses.

In case you don’t know what Google Ads is

Google Ads is Google’s advertising program from which all businesses can promote their products and services.
It has an online platform with many features so you can manage your ads wherever you are. Once you create an account for your business, you can design ads and reach the right users who are looking for the products or services you offer.

Advertising space on Google is paid for in the form of Pay Per Click (PPC). Google has different types of campaigns and you can advertise in different ways. For example, you can advertise in the more traditional way on the search engine Search but also on YouTube. At regular intervals, Google updates the types of advertisements it offers to its customers in order to better display them. Today we’re going to talk about a new type of Performance Max campaign that caters more to product marketers, namely online stores.

What is Google Performance Max?

Every day we come into contact with many customers who ask us what the Performance Max campaign is and how it can help their own business. There are quite a few who show us their competitors’ ads and ask us how they can do this form of advertising themselves.
If you’re hearing about it for the first time, Performance Max is a relatively new campaign type that allows advertisers to promote their products or services across all Google channels, including Search, Display, YouTube, Gmail, Discovery with a mix of text, images and video.
We advertisers who work and design this type of campaign are really impressed by the possibilities it gives us but mostly by the results it brings to our advertising accounts.
Performance Max uses machine learning models to optimize bids and placements and does enough to increase conversions by intelligently bidding on the most converting auctions.

 

What are the benefits of Performance Max?

Our team loves to track statistics, evaluate performance and optimize campaigns to deliver the best result for their clients.
Before we were given this new feature by the Google Ads platform, we were creating Smart Shopping campaigns to promote our customers’ products in combination with a dynamic remarketing campaign for better results. By using Performance Max we actually replaced two campaigns that are quite time-consuming to create and lately, we have not been getting the desired conversion results in our accounts.
Since testing Performance Max on our first customer we have been particularly pleased with the increase in return on investment (ROI). Conversions increased and it was the campaign with the lowest ad cost / conversion. Then we started to create Performance Max in other accounts of our clients with the aim of bringing better results and sales in their e-shop.
Also, another benefit of Performance Max is that it has simplified the campaign creation process as it has automated ad placement and targeting through smart bidding. This means that experienced and specialized advertisers will have more quality time for the most important actions in ‘building’ a campaign, such as creating a better approach to the target audience (audience).
 

Should you use the Performance Max campaign?

The answer is: YES! The results seem to be quite satisfactory and it is a form of campaign that will exist in the future. It certainly won’t be the ideal solution for all businesses and it’s good to know the following:

1. 1. It is particularly efficient when it comes to advertising products using a Google Merchant Center account. This means that the products you sell are mainly recognized brands and have an MPN manufacturer code.
2. 2. It needs bigger budget even 3 times to get better results.
3. 3. Automating offers also carries some risks.

If you have a Google Ads account and have tried or want to try performance max, you can exchange our impressions.If you are still new to the game and looking for a digital marketing company to create your advertising campaigns for you, you can easily find us with a phone call at 2108542567.