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SEO Services from IMBNet Marketing Company: For 12 years we have been delivering measurable improvement in the website ranking of the businesses, we undertake using the most profitable SEO marketing strategies.

SEO Promotion & Website Optimization

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What is SEO?

SEO, ή αλλιώς Search Engine Optimization, αναφέρεται στην πρακτική της βελτιστοποίησης της οργανικής κατάταξης μιας ιστοσελίδας στις μηχανές αναζήτησης, όπως το Google.

In the context of SEO services, the web developer of the website works closely with the Digital Marketer, who formulates the SEO strategy. This collaboration allows for a more precise adaptation of the website's customization techniques to the requirements of search engines and users.

Creating an effective SEO strategy is based on both the client's needs and the data collected from their existing online presence.

SEO Services

Keywords

The choice of keywords is one of the most important actions as it has to do with how Google will recognize your website in its index and how your customers will find you.

The more representative your keywords are of your business, the "better visitors" you will get to your website.

Our team with its many years of experience in website optimization but also with the help of important tools, such as the keyword tool of the Google Ads service, will include the most effective keywords on your site, always taking into account the logic of the individual, the citizen and of the consumer and not of the professional or expert.

On page SEO

On Page Seo includes important tasks related to your website content and construction issues. Content settings are aimed at the precision and orientation that should be given to your website so that it is more friendly to visitors and also to Google.

Such settings are writing information on each page (meta data), writing titles (title tag), writing descriptions (description meta tag) and adding targeted keywords (focus keyword). For the climb of your website in the ranking of Google, we take seriously security issues at the hosting level as well as at the site level. Finally, we carry out all necessary upgrades at regular intervals.

Backlinks

Off-page SEO refers to anything done outside of your website with a potential impact on search engine rankings.

Optimizing your website for off page SEO means that you should improve the way users and search engines see your website in terms of credibility, popularity and relevance.

A common misconception is that link-related activities are the only ones that matter. In fact, Google's algorithm pays a lot of attention to a number of factors to rank content.

Content

Your website content is vital to boosting your organic rankings. Search engines use a complex algorithm that changes constantly and you have to adapt to the new conditions every time.

Our team undertakes the Content Marketing of your website emphasizing original texts, attractive images and generally unique content. We follow all the specifications and best techniques to ensure that your website is relevant to the keywords or phrases that your potential customers are searching for. We provide that the visitor of your website finds its content interesting and navigates pleasantly! In this way we significantly reduce the average abandonment time which is a bad indicator for search engines.

User Experience

Usability testing refers to the evaluation of a product or service by testing it with representative users. The goal is to identify any usability issues, collect qualitative and quantitative data, and determine participant satisfaction with the product/service.

Usability testing allows design and development teams to spot problems before code is written. The earlier issues are identified and fixed, the less expensive the fixes will be in terms of wasted staff time and potential impact on the program. Various Usability Tests that we follow in order to achieve the most efficient operation of a website are Google Analytics, Google Tag Manager & Google Test, which are provided free of charge by Google.

Articles & Blogging

Blogging refers to writing, photography, and other media published online. It started as an opportunity for people to write journal entries, but has since been integrated into websites by many businesses. "Blog" and "blogging" are now used to create and share content on social media, especially when the content is long-form and shared on a regular basis.

The content of blogs varies significantly depending on the type of business and the purpose that the blogger wants to achieve. Our team specializes in content writing and has authored many articles and blogs on different business subjects. Don't forget that a good content that represents your website also helps it to climb the organic ranking in Google.

SEO Case Study

You often ask me...

I am Konstantinos Sklavounis CEO & Digital Marketer of IMBnet. Together we will discuss Search Engine Optimization for your business and how it can help you grow your clientele!

First we will need to schedule a meeting to discuss your goals. It is very important that you tell us about the products or services you wish to promote!

After a study by our team, we will list our suggestions and the appropriate moves for your own activity, so that you can achieve your goals.

First of all, let me tell you that this particular question is a must! About 95% of our new clients ask me the above question before they ask me anything else.

– My opinion is that you should focus your questions elsewhere and not on cost. Cost is always about profit! In your case, you must ask yourself what profits you will receive in your business from the Search Engine Optimization service.

However, it is reasonable to wonder about the cost as you do not know in which ways SEO will work effectively on your own website. So you think it's something standard for all businesses.

But I want to inform you that SEO techniques differ for each website. The cost of SEO service depends on many factors, such as:

1. Your type of business

2. The online demand for your item

3. Competition

4. The quality of your existing website

5. Finally, the popularity of your business.

This particular question is also very common.

With the start of the work you will definitely see an increase in the organic positions of your website. However, when your website will be in the first positions of Google, this can NOT be accurately estimated by anyone.

I know the eagerness you have to see your website in the first results of Google and I will answer you by saying that no advertiser or Seo Expert can give you a specific time as it is not entirely up to him. Search engines don't suddenly decide to put you on the 1st page of search because some advertiser did some technical things to your website.

In high organic positions there may be websites that have carried out SEO work for quite a long time and therefore accessing them is difficult!

In order to strengthen your organic ranking, regular actions should be carried out both in the internal part of your website (on site seo) and in the presentation of the website in other sources of appearance on the internet (off site seo).

Technologies we work with

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