WooCommerce Online Store Construction – Paris Saraliotis
Many times, you invest correctly in Digital Marketing, you see results and sales, but somewhere a “ceiling” appears.
Sales enablement is multifactorial – something we’ve mentioned many times. But when the products are competitively priced in relation to their quality and the photos show off the clothes correctly, then the next critical step is the user experience (UX) inside the e-shop.
This is precisely where we focused on the new online store of the Paris Saraliotis brand.
The iMBnet Agency team created a modern WooCommerce e-shop from the ground up, with a fresh design and optimized UI/UX, so that the purchase process is simple, fast and clear – literally “a piece of cake” for the user.
The Brand Paris Saraliotis
The company Paris Saraliotis has been based in Galatsi, Attica for decades and has been active in the field of men’s clothing, covering all ages.
The brand stands out for:
- wide variety of men's clothing
- sizes available from small up to 6XL
- emphasis on quality and correct application
In the last two years, the company made a dynamic entry into the field of e-commerce and Digital Marketing, leaving behind purely traditional methods of promotion.
We are particularly happy to take over the brand after its first year online, providing services:
- Google Ads
- Meta Ads
- Video Marketing overall Digital Strategy
During our cooperation, we proposed specific optimizations to the e-shop, which found an immediate response. Thus, the owner entrusted us with the complete modernization of the online store, with the aim of a better presence and an increase in orders.
The Challenge
The biggest challenge for our team was how to manage the e-shop in the back end. The store team worked with a specific logic, which:
- required more time
- made categorization difficult
- slow customer service
At the same time, the front end of the e-shop needed simpler and shorter navigation, so that the visitor can quickly find:
- the product
- the correct number
- the desired design
We put special emphasis on the mobile version, as this is where the highest percentage of visits take place. In addition, the size chart was a separate project, with several meetings and tests, in order to arrive at the solution that really helps the user to choose correctly.
Functions & Technical Improvements
In the new e-shop:
- we connected BoxNow for 24/7 pickup
- we integrated Klarna for up to 3 interest-free installments
- we updated the terms of use and the privacy policy in cooperation with a specialized lawyer
The biggest technical challenge, however, was the transfer of all the products and the new categorization that we designed from scratch.
In this process, we trained the e-shop staff, who stood by us and contributed substantially, so that the result was perfect both operationally and commercially.
SEO
The e-shop already had an impressive SEO background, with a presence on the first page of Google for specific keywords. During transition:
- we properly implemented 301 redirects, so that users are not directed to empty pages
- we improved indexing and category structure
- we added descriptive texts to the main product categories
- we create meta titles & meta descriptions with commercial caracter
- we used the most relevant keywords that users are searching for in H1
Our goal was to make the transition to the new e-shop without loss in organic traffic and with foundations for further development.
