Video Marketing
Video production for businesses that stand out, offering attractive and professional content for your Social Media and website.
- Reels
- Podcast
- Video Content Creation
Why Video Marketing?
Video marketing is the use of video as a tool to promote and showcase products, services, or ideas. It includes any audiovisual content created for advertising purposes and offered to the public through digital platforms, such as Social Media, websites, or email campaigns.
Today, it is considered the most effective form of content, ideal for both increasing interaction on Social Media and improving the user experience on business websites.
With the power of video, you can capture attention, communicate your business message more directly, and create a meaningful connection with your audience.
Why Video Marketing?
Global reports speak clearly: video is now the most effective way to engage your audience!
As a Video Advertising Agency, we see this every day through our clients’ data.
A well-crafted video can increase engagement exponentially from the moment it is shared.
But why does this happen?
We live in the era of visualization and the dominance of video. The convenience of mobile devices allows us to capture and share moments on social media every day.
More and more people feel comfortable in front of the camera, choosing video as their main means of expression instead of photos.
Photos may remain charming, but videos stand out! They attract more attention, keep the audience engaged and are the most loved medium on Social Media.
More and more people feel comfortable in front of the camera, choosing video as their main means of expression instead of photos.
Video Production for Social Media
In the world of Social Media, video content is what grabs attention and creates the most buzz. Reels, in particular, are the main reason we spend countless hours every day watching them. If you want to stand out, you can choose from the following categories:
- Fun and Humorous: Impress with humor and lightheartedness.
- Tutorials, Tips and Advice: Provide useful knowledge in a short and understandable way.
- Corporate – Business Presentation: Showcase your business identity and your services.
- Lifestyle: Create content focused on fashion or everyday life, using models for a more lively presentation.
- Storytelling: Tell stories that touch viewers emotionally.
- Trend – Viral Versions: Follow trends and create content that goes viral.
- Customer Reviews: Boost your credibility with real testimonials.
- Giveaway Presentation: Promote your contests with smart and engaging videos.
- Product Presentation: Emphasis on benefits and advantages, focusing on customer needs.
- Tasting: We create impressive and entertaining tasting reels.
Regardless of the category you choose, the right video production can boost your social media presence and attract the audience you want.
Video Production for your Website
The importance of content on your website cannot be understated. Google and other search engines are clear: they reward websites that provide explanatory and rich content, which keeps visitors on your site longer.
Our team specializes in creating professional video content, designed to meet the needs of your website. We take your site’s functionality rules into account to ensure it performs flawlessly.
What we offer:
- Professional YouTube channel:We create and manage your business YouTube channel, where the videos are hosted.
- Embedding videos on Landing Pages: We display the videos on the appropriate pages of your website, adding more value and interaction.
- Speed improvement: By storing the videos on YouTube and serving them through your website, we ensure that your website speed remains high.
Benefits:
- Increased attention: Visitors stay longer on your site, which boosts engagement and interactivity.
- Conversions (Leads & Calls): Based on statistics, websites that feature videos show a significant increase in conversions.
Create Videos for Facebook & Instagram
The Social Media of Meta (Facebook and Instagram) are two of the most powerful platforms for promoting your business. When we create videos for Instagram, we also upload them to Facebook, as the audiences of these two platforms are very similar. Moreover, these platforms are also connected to the advertising strategy.
Many businesses, due to cost, prefer not to create separate content for TikTok, but post the same content they post on Facebook and Instagram. Although this tactic is financially beneficial, we believe that TikTok requires more entertaining and engaging content. However, if you don’t have the necessary budget for extra content creation, you can post the same video on all platforms.
Our team undertakes the creation of videos with a carefully designed concept, 100% adapted to the needs of your business. All videos for Facebook and Instagram come with professional videography and editing to make them attractive, pleasant and understandable.
In addition, we create graphic covers to accompany your publications and offer an attractive and aesthetic presence in the feed of your Reels and posts. In this way, we enhance the overall image of your business and improve the interaction with your audience.
TikTok Video Marketing
We know…
You have a business and you just read “TikTok” and you think: “Now we got our money!”
But, remember that exactly the same thing was said about Instagram once and today a business without Instagram is almost unthinkable!!
We tell you for sure: TikTok is essential for boosting your brand and your business. If you don’t take advantage of it, you are missing important opportunities!
What do you need?
First of all, you need to have spent endless hours studying the TikTok algorithm and try to generate high engagement (interactions, comments, likes, shares).
But because we know your time is valuable and you need professional guidance and quick, targeted action, we’re here to take on the task of producing fun and engaging content for you!
We are people who love their work and humor. Even on the hardest days, we know how to laugh and have fun. And we’re sure to make you laugh your heart out, too, while showcasing your business with content that will steal the show on TikTok!
@rgns.gr ⚡️With nitrate from @rgns_labs you never run out of energy!! @kehagioglouvagelis @jenny_agk #rgns #sklavounis @dimi_ziso #protein #nitrate #preworkout #health #power ♬ original audio - RGNS - Nutritional Supplements
@greenart_store When the customer knows the boss... New episode! Enjoy #plants #plantlover #plantlove #funnymoment #funnymoments #clientsbelike #fy #fyp #greenart #greenartstore #peristeri ♬ original sound - GreenArt_store
@homemakers.gr ✌️How the garace become #home ; 👉 Follow @markosmpakas for more similar videos! #homemakers #renovate #beforeafter #renovations #homerenovation #markosmpakas #renovation #athens ♬ original sound - Homemakers 🏡
Video Editing Services
In addition to our complete video marketing package, you can work with us exclusively for our video editing service.
Due to the distance, many businesses outside Attica send us their unedited videos, and we take care of editing them to create the final, professional result.
Our team consists of experienced video editors who have created countless video content for various industries. We are equipped with the latest applications for video editing, creating subtitles, voice over, all with genuine subscriptions and state-of-the-art tools.
With our first online appointment, we will fully understand your needs and create your first video completely free of charge, so you can see the quality, immediacy and end result we can offer.
Video Advertising
A successful Social Media advertising strategy includes both images and videos. However, most campaigns today are based on video as it is the most effective tool for advertising purposes.
In the video ad creation process, we focus solely on the goal of your campaign. If the goal is to sell products or services, we design the content so that it leads users to your website or e-shop, ensuring high conversion rates.
Video ads need a dynamic hook, i.e. an attractive beginning, which will immediately grab the user’s attention, keeping them engaged and leading them to the desired result.
Our strategy includes analyzing your target audience. For example:
- If the audience is aged 45+, we avoid complex effects and choose clean colors and larger font for easier reading.
- On the contrary, for a younger audience, we prefer more dynamic graphics and modern design choices.
In branding campaigns, we focus on highlighting your name and unique advantages, with frequent references to the brand and the benefits of the partnership.
After the video is created, we take over the management of the Social Media campaign, constantly monitoring the data. This allows us to evaluate its performance and suggest improvements for next steps, ensuring maximum results for your business.
TV Spots
In our team, we create impressive television spots that highlight your company’s identity and promote your products or services.
We take on the entire production process, from concept creation and script writing, to direction and execution. Our work is done in professional studios, with the contribution of specialized videographers, sound engineers and editors, to ensure a result that stands out.
Trust us to give your business the visibility it deserves!
Why Cooperate With Us?
Or else... why not?
Above all, we are people who care. We love what we do and we support the businesses that trust us every day. Yes, you read that right, on a daily basis. For us, your success is our success.
The IMBNet Agency doesn’t compromise on quality. We invest in people, tools and knowledge, ensuring exceptional service and efficiency. We provide our executives with everything they need to deliver results: training, leading media and specialized communication methods.
What We Offer:
- Professionals:
An integrated team that includes a videographer (in-house), video editor, director, digital manager, graphic designer and copywriter. - Equipment:
Modern cameras, microphones, lighting, editing applications, as well as access to video recording and recording studios (for rent). - Ideas and Creativity:
Our greatest asset is our imagination. We always think outside the box and work hard to make your video viral. We have achieved it and our goal is to achieve it again, for you!
DON'T BE DELAYED!