Seo (Search Engine Optimization) is the optimization of a website in the organic results of search engines.
We are mainly interested in the climbing of your website in the Google search engine. Let’s not forget that the largest percentage of internet visitors use Google’s index.
What is Local Seo?
As the name we have given it states, local Seo is the optimal form of appearing in local organic results. That is, or increase the traffic of your business near your area.
In recent years Google has implemented some tools aimed at strengthening the local market. In this way, it helped both consumers to find what they want nearby and also “small businesses” to grow. For example, a grocery store located in the Peristeri area may appear to users searching for “Peristeri grocery store”. After all, the grocery store can only serve the surrounding area for shipping orders.
Local SEO is a very important promotion for many businesses. Some of them can be the hairdresser, butcher, medical services, bakery, etc.
How is local SEO done?
You can boost your local appearance in 2 ways:
- Optimizing your website
You can the Seo strategy that you will follow on your website to serve the local searches. If, for example, you repair refrigerators and you can serve Athens, it is a good idea to define refrigerator repair Athens as your focus keyword. As long as you first make sure that the particular phrase is in demand on a monthly basis.
See the specific strategy that we implemented for our client and from the energy he has increased his customer base.
By typing the search term refrigerator repairs Athens you will find in the 1st place the website www.freeze-clima.gr.
Such strategies are particularly profitable as the competition is less. Therefore, the cost of implementation is also low.
- Creating Google My Business
A very important and Free tool at your disposal is Google My Business. You can take advantage of its numerous features and reach customers near your area.
There are many users who choose businesses through Google 3 pack. Find out what Google 3 pack is in the article we had uploaded.
You can create a very up-to-date profile on Google My Business by entering the following information:
- 1. Address
- 2. Opening hours
- 3. Website link
- 4. Contact numbers
- 5. Business name
- 6. Important search terms – tags
- 7. Corporate text
- 8. Photographic material
You can make posts, offers and many actions that will attract the interest of your potential customers.
Your customers in addition to your posts can evaluate your services or products by writing a review.
In other words, the more regularly you edit Google My Business, the higher your local ranking will be.
Finally, you can ask IMBNet for help with your local Seo. We will create the strategy that will increase your local organic ranking.
