It is quite difficult to explain the value of a logo. A good logo, that is. Some things, like the value of website design, are very clear to understand. Anyone can appreciate how much work goes into designing and “building” a website. There has to be design, code usage, graphics creation, content organization, and a number of other operations that happen “behind the scenes” that even if you can’t see them, you know they’re there.
You probably don’t understand how all of this works, but that’s exactly why you hire someone who knows what they’re doing. And as a result you have a beautiful and functional site, where it is the biggest part of your online business and your profits.
However, when it comes to logo design, the “behind the scenes” stuff is much more visible to everyone. With the logo, what you see is what it actually is. “It doesn’t look that hard, I could do that too!”, “What’s the difference between a €50 and €200 logo?”, “You draw 2 lines and it’s done”. These are most common expressions you hear during the process of creating a logo.
To understand the value of a logo I will outline the reasons why good logo design is so valuable. And why it is therefore worth the price tag that may come with it. It’s also important to understand why a logo is not something you want to do as cheaply as possible.
The extensive use of your logo compared to “one-off” designs like a brochure is one of the reasons why the price of a logo is so high. The reliability and longevity the logo must have is also part of why so much research and thought goes into its design.
For this to be done successfully, the Logo needs to be authentic and unique. It must represent your business perfectly! The logo is probably the first thing a customer will notice, the first impression. So how much is a good first impression worth to you?
What everyone needs to understand is that you are not paying for a folder or an image. Not even for the time it takes a graphic designer to create it (although of course that counts too). You pay for the knowledge and expertise of the graphic designer. Often and for years of experience. But mostly you pay for his unique way of thinking and the transfer of this to the computer screen that will “dress up” your entire business. Not everyone with Illustrator on their computer knows how to create a logo. It doesn’t magically appear by pressing a button.
There are many design elements to consider. Is it balanced? Does it fit the style of your business? Is it legible even at a small size? Do the colors match? Does it work in tones of black; There are even more technical pieces to consider. How should it be designed so that in the future you can use it in any dimension you need? Which colors when you print it on a paper and which when you work online. What file formats must be provided?
Don’t underestimate the work that goes into creating a Logo that performs well and will follow you into the future. Take care of it as it deserves to become an integral part of the company and it will represent you well!
You probably don’t understand how all of this works, but that’s exactly why you hire someone who knows what they’re doing. And as a result you have a beautiful and functional site, where it is the biggest part of your online business and your profits.
However, when it comes to logo design, the “behind the scenes” stuff is much more visible to everyone. With the logo, what you see is what it actually is. “It doesn’t look that hard, I could do that too!”, “What’s the difference between a €50 and €200 logo?”, “You draw 2 lines and it’s done”. These are most common expressions you hear during the process of creating a logo.
The cost value of a Logo
After designing a logo, there is always a surprise from the client. How does such a small project cost so much? Why am I charged less for a brochure design that has so many elements and looks like a much more complex piece of graphic design than a logo? Why does it take so long to make it?To understand the value of a logo I will outline the reasons why good logo design is so valuable. And why it is therefore worth the price tag that may come with it. It’s also important to understand why a logo is not something you want to do as cheaply as possible.
Usefulness
Think about how much you use a logo. A good logo is timeless and versatile. It is what represents your company. You will be able to use it for years on your website, on your company cards, on your packaging, on social media, in all Marketing material and in any advertising medium, for the promotion and development of your business. Consider how many people see your logo and the value it brings to your business by helping it become visible and look more professional.The extensive use of your logo compared to “one-off” designs like a brochure is one of the reasons why the price of a logo is so high. The reliability and longevity the logo must have is also part of why so much research and thought goes into its design.
Uniqueness
The logo is a key component of any company’s brand and the brand is a central part of the business. A good brand can often be the difference between a successful business and another that has not yet managed to take off. The logo is often the distinguishing difference that defines how you define your business. How do you create trust and readability from your audience? How your business actually stands out from all the others, through specific color combinations, writing style and design style.For this to be done successfully, the Logo needs to be authentic and unique. It must represent your business perfectly! The logo is probably the first thing a customer will notice, the first impression. So how much is a good first impression worth to you?
The knowledge/art of the Graphic Designer
Let’s look at a simple example. Imagine calling an electrician to your home to fix a broken switch. The electrician comes, looks at the wiring and after a few minutes tightens a screw and solves your problem. Then he asks you €100 for his work. “€100 for a 2 minute job where all you did was tighten a screw?”, you reasonably ask. “No”, replies the electrician, “€5 for my time and €95 for my knowledge of knowing which screw to tighten”.What everyone needs to understand is that you are not paying for a folder or an image. Not even for the time it takes a graphic designer to create it (although of course that counts too). You pay for the knowledge and expertise of the graphic designer. Often and for years of experience. But mostly you pay for his unique way of thinking and the transfer of this to the computer screen that will “dress up” your entire business. Not everyone with Illustrator on their computer knows how to create a logo. It doesn’t magically appear by pressing a button.
There are many design elements to consider. Is it balanced? Does it fit the style of your business? Is it legible even at a small size? Do the colors match? Does it work in tones of black; There are even more technical pieces to consider. How should it be designed so that in the future you can use it in any dimension you need? Which colors when you print it on a paper and which when you work online. What file formats must be provided?
Don’t underestimate the work that goes into creating a Logo that performs well and will follow you into the future. Take care of it as it deserves to become an integral part of the company and it will represent you well!
