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χειμερινες εκπτωσεις 2025

Winter Sales 2025: The chance to boost your business!

The 2025 winter sale season has just begun! This is the first big discount trend of the new year, with the market offering products and services at extremely discounted prices. In fact, in many brands, discounts reach up to 80% – a unique opportunity for consumers to get their favorite products at incredible prices.

Sales run from January 13th to February 28th.

If you run a physical store, an online store (e-shop) or even a service business, this period is ideal to increase the flow of your visitors and increase the awareness of your business.

Why are winter sales important for your business?

The discount period is not always the most profitable for every business, but it offers significant advantages:

  • -Increased engagement: Strengthens the connection with your customers and creates loyalty.
  • -Destocking of products: Enables you to dispose of products left in stock.
  • -Increased liquidity: Helps to improve your cash available during the most “difficult” winter months.

Marketing Tips for Winter Sales

1) High percentage discount:
Apply a deep discount (e.g. -50%) to a specific category or even to all of your products, attracting consumers with a sense of “great deal”.

2) Free shipping:
Offer free shipping for a limited time, giving customers an extra incentive to shop.

3) 2+1 Offers:
Give your customers the option to buy two products and get a third free. These types of offers increase the value of the average shopping cart.

4) Flash sales:
Organize quick sales valid for a specific day and time, with particularly tempting offers. Create a sense of urgency and engage your customers immediately.

5) Giveaway with every purchase:
Encourage shopping during the sale season by announcing that every purchase is automatically entered into a drawing for a unique gift or great giveaway.

Additional tips for successful winter sales

Our team has put together a few more tips that you should keep in mind during the sales season:

1) Create themed campaigns:
Use social media and email marketing to promote your sales. Create messages with a clean CTA (eg “Shop now!”).

2) Focus on popular products:
Showcase your most marketable products and offer eye-catching discounts.

3) Emphasize FOMO (Fear Of Missing Out):
Build a sense of urgency with phrases like “Offers Expiring Soon!” or “Only for a few days!”.

4) Enhance the customer experience:
Offer personalized recommendations, fast service and additional incentives such as free shipping or gifts with purchase.

5) Measure the results:
Track the performance of your campaigns and adjust your strategy to achieve the best results.

Contact us

These are just some of the marketing strategies we recommend! If you want more ideas to boost your business, don’t hesitate to contact us at 2108542657.

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Κωνσταντίνος Σκλαβούνης's avatar
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Κωνσταντίνος Σκλαβούνης

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