5 reasons that your business needs social media marketing!

The Social Media Marketing is now one of the most important tools your business must have. More simply, your business needs to declare its presence on social media regardless of its size, as it is part of strategic marketing.
The 59% of the world’s population are internet users. It is automatically understood that through social you can reach a very large number of potential customers for your business in contrast to traditional marketing. By creating advertisements addressed to the potential audience of your company’s social media, you boost sales and the brand awareness.
Today Social Media Marketing has become a big “bazaar” more and more businesses are placing ads and products. These movements are constantly increasing as there is a great response from customers.
Before we look at the reasons why your business needs social media marketing let’s take a look at a survey. The survey was conducted by the analytics company Clutch and addressed to 344 social media marketers worldwide.

• 52% of respondents believe that social media positively affects sales and consequently revenue.
• The 5 Most Effective Social Network Platforms:

1. 1. Facebook 89%
2. 2. LinkedIn 83%
3. 3. YouTube 81%
4. 4. Twitter 80%
5. 5. Instagram 56%

• The 5 Most Effective Social Network Platforms:

1. 1. Articles
2. 2. Video
3. 3. Photos

• Almost 80% of businesses share original material.
• The most important metrics for a business are:

1. 1. Interactions
2. 2. Conversions

• Social media is more effective in B2C (business-to-customer) businesses than in B2B (business-to-business) businesses
• The biggest difficulties in social media are:

1. 1.Lack of human resources and financial resources
2. 2. Inadequate strategy
3. 3. Community building with influencers and followers.

Let’s see now 5 reasons why your business needs social media marketing!

Improving Brand Awareness.

By promoting your business on social media, your brand recognition will increase! Research shows that 91% of digital marketers claim that this strategy significantly increased visibility and user experience.

Έλα πιο κοντά με τους πελάτες σου.

Get closer to your customers. This way you will learn their wishes and you will be able to meet their needs. With this communication you gain conversions, which most often translate into revenue or customer contacts. Even with this two-way communication you create bonds with your customers, which will help in the long run, as the dedicated audience (repeaters) can work in many ways beneficial to a brand.

Learn the competition.

Fortunately, more and more people are using social media. This creates an opportunity to get to know your competitors better. Analyzing your competition gives you a competitive advantage, as you can identify your own wrong approaches and the mistakes of the competition. This is how you can make the perfect “recipe” for your target group!

Increase traffic.

Social media directly contribute to increasing traffic to your site. When you share your products on both, you give the customer a strong reason to click the link to be taken to your business website. Therefore, the more people who visit the site, the more people can convert through social media marketing!

Make your investment more efficient (ROI)

The actions we have mentioned above will definitely increase your return on investment! Revenue will increase as the cost of advertising on these platforms is lower than traditional media! Also, these are the actions that will turn loyal customers into loyal customers, and potential customers into active customers. The audience created will drive conversions and consequently sales & revenue!Undoubtedly, social networking platforms are very important for a business and a very powerful tool for professionals of the genre. A well thought out plan is not enough, it needs the same application at all levels of the investment. Your competition is evolving, the field around you is changing, will you be left behind? Choose the right partners in social media marketing and walk with us to success!