In this digital age, having a well-designed and functional e-shop is not a luxury, but a necessity—especially if you have a brick-and-mortar retail store. Fortunately, there are many e-commerce solutions that can meet your needs and boost your sales.

These solutions are called CMS (Content Management Systems) and are divided into two main categories:

1) Custom e-shops: They are custom created by developers for ultimate control and unique design.

2) Open-source CMS: Ready-made platforms that provide flexibility, ease of use and reduced development costs.

Learn Shopify

In this article, we will focus on the second category and, more specifically, on Shopify, one of the most popular and trusted solutions on the market.

Before proceeding with the creation of your e-shop, it is important to know the basic features of Shopify, the advantages and also the possible challenges you may face.

With the right information, you will be able to draw up an effective strategy and manage your budget properly.
As with any CMS, Shopify has its strengths and weaknesses.

Next, we’ll break down its most important features to help you decide if it’s the right choice for your business. Stay with us!

What is Shopify?

Shopify is a leading e-commerce platform that allows you to create your own e-shop and sell products online with ease.One of its key advantages over other CMS platforms such as WooCommerce, Magento and OpenCart is that it is a cloud-based solution.This means you don’t have to worry about hosting, security or updates as everything is automatically managed by Shopify.

Why choose Shopify for your online store?

Shopify is a reliable, user-friendly and efficient e-commerce platform, ideal for businesses of all sizes. It stands out thanks to modern UI/UX, excellent adaptation to mobile devices and tablets, as well as excellent loading speed, which ensure a smooth and enjoyable user experience.

However, these are just some of the advantages that make Shopify a top choice for merchants. Below, you will find a breakdown of the features that make it unique.

1. Plenty of options in free and premium themes

Shopify offers a wide range of stylish and functional themes, tailored to various business sectors. You can choose one free theme to get started right away or invest in a premium theme with a one-time payment (around $49 to $500), getting more customization options and a unique design that will highlight your brand.

2. Unlimited Cloud Hosting

Shopify offers unlimited hosting capabilities, ensuring high performance and reliability, without resource limitations. This makes it an ideal choice for businesses with high or sudden volume of traffic, such as those that attract audiences through TV ads or influencer marketing. With cloud-based infrastructure, Shopify efficiently manages even the most demanding traffic periods, ensuring uninterrupted operation and fast loading of your store.

3. Transaction security & reliability

One of the biggest advantages of Shopify is the high security it offers, as it is Certified Level 1 PCI DSS Compliant. This means it meets the strictest security standards to protect your customers’ transactions and sensitive data. Security in e-commerce is vital, so choosing a trusted platform like Shopify ensures the integrity of your transactions and the trust of your customers.

4. Flexible payment methods

Shopify offers multiple and flexible payment methods, ensuring comfortable and safe transactions for your customers. It supports credit and debit cards, PayPal, bank deposit, cash on delivery, as well as modern solutions such as Apple Pay. In addition, it easily integrates with international and local payment gateways such as Stripe, Viva Wallet, Everypay, as well as the Klarna method, which allows purchases in up to 3 interest-free installments. Thus, Shopify makes transactions easier and offers a smooth shopping experience to your customers.

5. Mobile-Friendly experience

Shopify features responsive design, ensuring an excellent user experience on mobile devices. With the rapid increase in traffic from smartphones and tablets, the platform adapts dynamically to every screen, offering smooth navigation, fast loading and an optimized shopping process to maximize your sales.

6. Speed

The speed is crucial to the success of any e-shop, especially for stores targeting mobile users. For her better user experience, Shopify ensures page load speed under 1.5 seconds, ensuring that your customers will have instant access to your store content, regardless of device or location. The instant loading is one of the main advantages of Shopify, allowing for pleasant and fast navigation, which boosts conversions and allows products to be continuously sold at maximum speed.

7. Checkout with one click

A complicated checkout process can discourage customers and reduce sales. Shopify offers one of the leading one-click checkout systems worldwide, with high conversion rates and maximum security. This way, your customers can complete their purchases quickly and easily, increasing the chances of successful transactions.

8. Updating abandoned carts

Shopify has a powerful marketing tool which helps you recover lost sales. If a customer abandons their cart without completing the purchase, Shopify ships them automatic reminders, encouraging him to return and complete the transaction. This method it improves conversion rates and significantly contributes to increasing your store’s revenue.

9. Unlimited extra apps and actions

Shopify provides an endless list of apps and tools, allowing for the continued improvement and expansion of your store’s operations. From marketing apps and loyalty programs, to sub-programs and innovative solutions, you can easily add new features that will improve your customer experience and boost your sales, ensuring that your e-shop always stays up-to-date and competitive.

10. Ease of store management

A reliable and functional e-shop is essential, but ease of use in managing it is equally important. With the Shopify, you don’t need to be a developer to manage your store. The management interface (dashboard) is user-friendly, allowing you to easily manage orders, products and customer base. This means less management time and reduced operating costs, allowing you to focus on growing your business.

11. Detailed statistics (Reports)

Shopify offers powerful analytics tools to accurately track growth and performance of your business. All the detailed statistics are built into the platform and provide valuable information to draw useful conclusions and improve your marketing strategy Unlike GA4, which has become more complex, Shopify provides a more pleasant and easy-to-use experience, facilitating the data-driven decision-making process.

12. 24/7 Support

The Shopify community is always available to assist you with any support request you may have. You can easily contact the support team and get proper instructions. However, if you need more specialized solutions, it’s always a good idea to contact with manufacturer or Shopify Developer. Support is not just limited to users, but also provides helpful advice to Shopify Developers, who use support expertise every day to solve problems and improve their customers’ experience.

It is carried out through: VIVA WALLET, EVERYPAY, STRIPE

Shopify Extra Charges

Apart from the monthly subscriptions, there are some additional costs that you should be aware of and take into account in the design of your eshop and its operation:

Online payment processing fees: Regardless of the plan you choose, every sale through your e-shop incurs credit card processing fees & online payments. For the Basic Plan, the commission is currently 2% per transaction, and it decreases on subsequent Plans. See in detail the charge levels in the table above with the detailed presentation of all Plans.

Fees of Payment Gateways: In Greece, the Shopify Payments function is not available, so you will need an external payment provider (payment gateway), such as Stripe, Viva, EveryPay, Paypal, Klarna etc. This means additional transaction fees, which vary depending on the provider you choose and the merchant agreement you set up.

Applications (Apps) & store templates (Themes): There are many free Apps & Templates for Shopify, but the premium options for each of them have a one-time or subscription cost.

You can use either a free theme or choose a premium Theme with a one-time payment, either from the Shopify Theme Store, or from a 3-rd party platform. As Shopify Partners, we recommend the use of Premium Themes, for increased aesthetics and functionality in your eshop.

As for the apps, many offer either free options or a trial period of use, while others require a monthly or annual subscription depending on the functionality you will need, and you want to offer either to your users & customers, or for internal store management.

Apps can offer you full customization and optimal setup of your eshop, so you can offer your customers the ultimate shopping experience!

#1 Focus Point

As long as you understand the individual costs of Shopify, you will be able to make the right choice for your e-shop without unnecessary expenses, fully understanding what you need and what you will pay each month. Always remember that the total cost is determined by you and it always depends on the needs of your business, the goals you will set and the tools you want to use.

Things to look out for in Shopify

Every business has its own needs, and what is considered an advantage for some may be a disadvantage for others—and vice versa. Its strengths and weaknesses Shopify depends on several factors, including:

– Your business operating model

– The type of products you have

– The pricing and customer policy

– The general business plan

The IMBNet team, before recommending Shopify or any other platform, looks at which CMS best suits the needs of the business, minimizing the disadvantages.

Based on our experience, below are some points worth paying attention to in order to evaluate whether Shopify is the ideal choice for your online store.

a. Interfacing with systemic banks

If your business requires working exclusively with systemic banks such as National Bank, Piraeus, Eurobank or Alpha Bank, then Shopify may not be the right choice.

The platform mainly supports online payment providers such as Viva Wallet, EveryPay, Stripe, etc. If you don’t want to open an account with one of these solutions, managing payments through Shopify can become more complicated.

b. Online transaction fee up to 2%

On Shopify’s basic subscription plan, a 2% fee is charged on every transaction made via credit or debit card (as long as Shopify Payments is not used).

For businesses with a high average order value (order value) and a large volume of online transactions, this commission may result in significant charges. Conversely, if most sales are made through cash on delivery, bank deposit or telephone orders, this cost may be reduced.

In any case, it’s important to calculate your total monthly fees in order to assess whether Shopify is the best choice for your business.

c. Interface with ERP – Limited options

Although there are now solutions available to interface Shopify with ERP, warehouses and IT systems, the lower popularity of Shopify in the Greek market can create challenges.

If you already use an ERP such as SoftOne, Megasoft or Pegasus, finding a Shopify Agency with experience in interfacing it can be more difficult, as the options are limited. For businesses that require fully compatible and customized ERP solution, it may be better to choose a CMS with a larger developer base and support in the Greek market.

#2 Focus Point

Our team, having implemented 87 online stores in Shopify, has identified the most important points to consider before choosing a platform. We do not believe that there are any other critical issues that should concern you, beyond what we have analyzed above. By focusing on them, you can assess whether the Shopify is the ideal e-commerce solution for your business.

What is Dropshipping?

You’ve surely heard that Dropshipping is a magical way to make money selling products online, and it might be true in some cases.

But in its essence, Dropshipping is a method of operating an online store, without the store keeping a physical stock of products, and the management of the stock and shipments of the products is done exclusively by the supplier.

This allows the merchant and store to greatly reduce their initial investment costs, as well as focus fully on marketing strategies and customer service to target much higher sales levels!

Why Choose Shopify for Dropshipping?

The Shopify is one of the world’s leading platforms for dropshipping, as it has developed a strong ecosystem that fully supports this business model. The older ones dropshipping suppliers—such as Alibaba, AliExpress, Temu, Oberlo, and many others—have created special applications exclusively for Shopify, allowing merchants to quickly and efficiently connect to their systems.

With Shopify, e-shops benefit from:

✅Automated inventory management with immediate product and availability updates.

✅ Easily insert hundreds of thousands of products into the e-shop with a few clicks.

✅ Fast and seamless order download & management.

✅ Efficient interface with suppliers, reducing order lead times.

✅ Flexible & friendly UI/UX, which makes store management easy and efficient.

Thanks to its flexibility, reliability and powerful features, Shopify is the ideal choice for those who want to start or scale their dropshipping business.

Who are the most famous Dropshippers?

Most of them you’ve heard of, you’ve browsed their sites, and you’ve probably bought from them. The reason for Temu, AliExpress, Alibaba, Shein, Oberlo, DSers, ZenDrop, Tradelle, Printful, Printify and many many others can also supply your own store with products and everything you need to start selling in your own store immediately!

Of course there are also Greek Dropshippers, such as the company Famous, who can supply you with their products and start a new partnership! Our team has implemented online stores that collaborate and source products from specific suppliers, using best practices to boost results and of course, sales!

Shopify Pricing: Plans and Subscription Costs

Basic Plan

Shopify Plan

Advanced Plan

Shopify Greece – Your invaluable partner

Because in the end, what you need is a strong and reliable partner to do your work easily and quickly and to see your business where it deserves, as it deserves!

Trust the Shopify Partners of IMBnet, a constantly growing team of 6 developers, 2 web designers & 2 marketers, who will work with you, for the best final result and with only one purpose: Send your own business to the top!

Are you still thinking about it? Get Offer today and start growing your business online with the most Value For Money eCommerce platform.

Shopify - Projects by IMBNet

D-elastikashop.gr | Car Tires & Rims Shop

The store d-elastikashop.gr was created in 2018, migrating from the Magento 1 platform. Since then, it has developed into a successful online store, with the summer of 2023 earning the distinction of being the 3rd best e-shop in the category of high organic ranking in Dime Awards. The award in the Best Search Marketing category is a complete success of the IMBNET AGENCY team that designed the SEO strategy. In the tire sector, d-elastikashop.gr stands out as the first online store with unparalleled functionality and ease of use, with rising sales rates from the first day of using the platform Shopify.

URL -> http://d-elastikashop.gr/

Orange-Kosmima.gr | Jewelry store in the heart of Peristeri

The store orange-kosmima.gr was created in 2021 and was migrated from Magento 1 to Shopify. Due to the type of products, it was necessary to choose a CMS with excellent speed in order to keep users interested, as in this product category customers browse through many options before settling. By choosing Shopify, we gained significant speed over Magento’s heavier infrastructure. At the same time, we significantly reduced hosting costs, while traffic to the physical store increased significantly. This resulted in increased phone sales in product categories such as wedding rings, single stones, christening crosses and other expensive jewelry.

URL -> https://orange-kosmima.gr/

Greenartstore.gr | Nursery - Florist in Peristeri

The store greenartstore.gr was created in 2020 and was migrated from CMS Joomla to Shopify. In this case, an e-shop with excellent UI/UX design was required, as the company operates in the field of decoration and aesthetics. The beautiful design and better assortment of products led to an immediate increase in sales, both through phone orders and online. The move to Shopify strengthened the company’s interest in the internet, as until then it did not believe that e-commerce could provide meaningful results in its growth.

URL -> https://greenartstore.gr/

Diona.gr | Startup online e-shop with Faux Bijoux

Startup Diona took its first step into the digital world through the Shopify platform. We created a modern, modern and fully functional e-shop, with the aim of increasing sales and strengthening the recognition of diona.gr .

Today, two months after its launch, the online store has already acquired its first core customer list and recorded significant sales, even beyond initial forecasts.

In a future article, we will present a case study that will highlight the impact of Shopify and the IMBnet Agency team on business growth, with concrete data and measurable results.

URL -> https://diona.gr/

Carsketch.eu | The e-shop for custom car parts

The Carsketch.eu is the ultimate online store for those who have trouble finding their car parts. The company specializes in 3D printing of custom parts, precisely designing the necessary parts of your vehicle—as if you were buying directly from the manufacturer.

Create the new e-shop to allow the company to expand its sales, both in the Greek market and abroad. Until recently, the Carsketch.eu it only had a simple website with no online shopping option. However, as the demand for shipments outside of Greece increased, the company took the next step, dynamically entering the world of e-commerce—with particular success.

What makes Carsketch.eu stand out is its smart parts finder, which allows users to easily locate the right products based on the make, series and date of their car.

URL -> https://carsketch.eu/

Anna Rekers | Cosmetics online store on Shopify

The annarekers.com moved from WooCommerce to Shopify in 2023, with our own team taking over the entire transition process. We carried out its new construction e-shop, ensuring a seamless transfer of sales, clientele and products from the previous platform.

The new Shopify store was designed with an emphasis on elegant UI/UX, absolute functionality, fast navigation and a mobile-friendly experience, giving Mrs. Rekers’ business a significant boost in sales.

Today, Anna Rekers cosmetics have gained particular recognition in the Greek market, thanks to their excellent quality and the valuable benefits they offer in skin care.

Explore the e-shop and discover unique cosmetics that will highlight your natural beauty!

URL -> https://annarekers.com/

Shopify Web Design & Development

Shopify’s team of experts is dedicated to providing customized solutions for your brand, meeting the specific needs of your cyber business.

Through our specialized knowledge and experience, we offer comprehensive solutions aimed at achieving your specific business goals in the online world.

Customizing existing Shopify themes is one of the possibilities we offer, so that you can highlight your business identity in a unique way.

Through personalization, we ensure that your online store will fully meet your expectations and will be an attractive destination for your customers.

However, our strength lies in developing unique custom designs – visuals that will wow your visitors.

From the architecture of the platform to the design of your online store, we are inspired by the uniqueness of your brand and create an environment that will be an experience full of fun and convenience for your customers.

Can you build a Shopify by yourself?

Most of the businesses that contact us have already tried to set up a Shopify e-shop, but were unable to complete it.

Although Shopify is an easy-to-use platform, there are several technical hurdles that make the process more challenging than it first appears. The most common difficulties include:

✅ Interface with payment gateways – Set up and control secure transactions through banks and providers such as Stripe, Viva Wallet, PayPal, etc.

✅ Creation of product catalogs (XML Feeds) – Necessary for display in marketplaces such as Skroutz, BestPrice, Meta, while even Google Merchant Center requires correct settings.

✅ Second Language Setup – Multilingual support is not that simple and requires careful configuration for proper display and translation of content.

✅ Graphic appearance & design – Customization of themes, correct layout on desktop & mobile, creation of attractive banners and UI/UX optimizations.

🔴 Additional challenges that are often underestimated:

🔹SEO & Speed Optimization – Shopify alone does not guarantee good search engine performance, additional setup is required.

🔹 Shipping & Tax Setup – Adjust shipping methods and charges based on weight, region, and shipping country.

🔹Interface with ERP & warehouse – For automated inventory and order updates, especially for businesses with a physical store.

🔹Connection with advertising platforms – Pixel setup (Meta, Google Ads, TikTok Ads) for proper data capture and dynamic ads.

If you are thinking of building a Shopify e-shop and you are having difficulty with any of the above procedures, we can help you! 🚀 Contact us at 210 85 42 567

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The article was written by
Κωνσταντίνος Σκλαβούνης

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Shopify Greece – Packages, costs and why to choose it?

CONTENTS

Why build an eshop in 2025?