Contests have both positive and negative elements.
Negative Elements of Contests
1) Small Gift Value: : Now users don’t interact as easily if the gift value is small. For example, 10 years ago we ran a hair dryer contest on Facebook for our client and gained 2,500 new friends in 10 days. Today, this would be more difficult to achieve.
2) Temporary Followers: Many enter contests just for the giveaway and leave once the draw is over.
Positive Elements of the Competitions
1) Increased Interaction: Contest participants interact intensely with the general content of your page, making comments, likes, etc., which increases the engagement of your page.
2) Potential Customers: Don’t forget that participants are also buyers and potential customers.
Strategy Advices
1) Don’t Overestimate Sales: Don’t expect to immediately increase sales just because you’ve put up a contest.
2) Don’t Underestimate Participants: It’s wrong to call participants “contestants” or anything similar.
Useful Tip
Every business page needs at least 10 – 15% of its followers to have come from contests. This percentage will give a good boost and immediate increase in followers every time you run new contests.
Do you participate in contests? Write me in the comments!
