The setting is simple, perhaps familiar to many and to some others the first signs have already been seen. Your e-shop is headed for failure, your business is struggling significantly, and you’re starting to worry about what the next day holds. But what are these signs and how can you recognize them so that you can catch the situation in time and correct it?
Sign #1: Your e-shop is not updated enough
The most important part of each
e-shop and by extension for every
website, the content is not updated sufficiently! The No. 1 mistake of e-shop owners is and remains the lack of information, on a constant and permanent basis! Every customer and visitor is bombarded daily by information and new products, so any stationary and given e-shop seems simply … ancient in their eyes! The same of course applies to the e-shop itself, its structure, Social Media, Blog, products, banners, slides, etc. Refresh, change the look,
content, and even products to help your business!
Sign #2: You don’t have a business plan
You can sell anything on the Internet. Or at least, that’s what the vast majority of e-shop owners think. And to their great delight, they are hugely right! But (almost) all of them forget 2 important factors: Firstly, that thousands more surely had the same thought, and secondly, that in order to sell your products, you will have to reach great lengths and widths many times, and much more often , to surpass even yourself. That’s why the business plan: “I’ll open an e-shop and start selling tomorrow”, simply doesn’t work! Search, read, study and update, and organize your business, and your e-shop, from A to Z.
Sign #3: You’re not doing market research
What does the term Market Research mean to you? If it means nothing, it’s time to change the page in your life and business. If again, you’ve only heard of it, take paper and pencil and start reading! If, finally, you use it as a consumer, it’s time to do the same in your business, as soon as possible! Are your products unique? If not, who are your competitors? Their prices? Their transportation? How do they promote their e-shop? Do they use their blog? Are they
advertising on Google? On
Social Media? All this is all you need to learn and much more, to enter the game properly and dynamically!
Sign #4: You don’t have proper and quality product photos
Absolutely basic, fundamental to be able to present your products in the best way. Do you think it is negligible? Think again! Your customers, like all customers in e-shops, are visual types, and in fact the vast majority of them! How will you be able to show your customer how beautiful, attractive, efficient, useful, essential, impressive, functional or anything else your product can be? Invest in your photos, so that they are big, clear, bright, with bright colors and something equally important: they are all the same size, as defined at the time of creating the e-shop!
Sign #5: Your e-shop is not fully responsive
There is nothing more important than an efficient and profitable, than a fully responsive e-shop! The majority of users, more than 80%, now navigate exclusively from their mobile device! Everyone, but all users now have at least one smartphone device, many even use tablets, and now many laptops have screens with sizes from 11.4″ to 14″. So it is vital that your e-shop appears perfectly, on every screen size and device. If this is not possible, you can automatically consider that the money you give to advertisements and promotional campaigns “flips” carelessly, in every direction, except your wallet!
Bonus #Sign: You never trust an expert
Because quite simply, he is the expert, in the work he has chosen to do. The difference, however, is that your job is neither to plan, nor to create campaigns, nor to “tweak” all the settings that your e-shop may have. That’s why they get paid too, to provide you with the knowledge, speed and reliability you’re looking for from an expert in the field, without you having to worry about anything! This way, you will have all the comfort and time to deal with everything we mentioned above, do the study and make all the business decisions you need to take your business to the top! Trust the
IMBnet team and together we will create a successful e-shop!
